Felix founded the Plant-for-the Planet initiative in 2007 at the age of 9. After a school presentation on the climate crisis, he planted the first tree in front of his school. Local journalists became aware of him and by the age of 13 he was already speaking at the UN. There, Felix called for 1,000 billion trees to be restored worldwide to tackle the climate crisis. 

What began with a single tree has grown into a global movement. More than 100,000 children and young people in 76 countries have taken part in our academies and have become Climate Justice Ambassadors. As Ambassadors, they fight for a livable future by planting trees, giving speeches to decision-makers from business, politics, and society, encouraging their communities to take climate action, and much more. They lead by example, inspiring other children and young people to join the fight against the climate crisis.

With our own reforestation projects in Mexico, Ghana, and Spain, and by advancing scientific expertise in forest restoration, we contribute to this goal. And with our free online platform pp.eco, launched in 2018, we support more than 300 projects and restoration organizations by enabling them to showcase their work and raise funds. Up to this day, supporters from around the world had already financed more than 100 million trees through this platform.