Geof Rochester, Founder and CEO, is a recognized thought leader in marketing, corporate social responsibility (CSR), environmental social governance (ESG), and social entrepreneurship. A highly-sought C-Suite advisor and business strategist, Geof’s breadth of experience includes leadership and collaborations with some of the world's leading NGOs, philanthropies, major media companies, and consumer brands.
Geof currently serves as Chair of ecoAmerica, a nonprofit climate think tank that works with health, faith, and civic leaders to make climate action a core priority for millions of citizens. He also serves as Chair of MindSpark Learning, a leading nonprofit for K-12 teacher development, and on the Advisory Board of the Sonoma County Winegrowers Association. 
Previously, Geof served as Managing Director and Chief Marketing Officer at The Nature Conservancy, where he led a global division of 300+ to achieve a 2X acceleration in revenue growth. His tenure was defined by the modernization of the organization’s commercial engine and the expansion of its worldwide donor and partner base. Geof also served as Chief Marketing Officer at AppHarvest, leading brand initiatives through the company's successful IPO, as a Board member of Sustainable Ocean Alliance, and on the Board of Advisors for Sustainable Brands. Prior, he held leadership roles at World Wrestling Entertainment, Showtime Networks, Comcast, Radisson Hotels Worldwide, Marriott, and Procter & Gamble.
A native of Barbados and New York City, Geof earned an MBA from the Wharton School of the University of Pennsylvania and bachelor’s from Georgetown University, where he also was a manager of men’s basketball under the leadership of the late Hoyas Coach John Thompson, Jr.