Hassan Murad co-founded Intuitive AI with Vivek Vyas in 2017, driven by a shared vision of a zero-waste future. Growing up in Pakistan and India, they experienced firsthand the harmful effects of waste on their local ecosystems, fueling their passion to combine robotics, AI, and sustainability.
Together, they developed Oscar Sort, an AI Recycling Assistant designed to help users make the right waste disposal decisions and reduce contamination in recycling. Today, Intuitive AI collaborates with universities, airports, governments, and major venues across the globe, empowering them to achieve zero-waste goals.
Oscar’s results speak for themselves. Every year, it educates and influences the waste habits of millions of people. Oscars have achieved billions of impressions, increased waste disposal accuracy from 30% to 91% across various properties, and prevented millions of incorrect disposals. These achievements highlight the potential of AI to create meaningful change in how we manage waste and build a more sustainable future.