Frank Balbuena, The Coca-Cola Company
Sarah Ziomek, Dallas Fort Worth International Airport
Delivering a Sustainable World Cup at Scale This session moves the conversation from ambition to execution, examining the operational systems that determine whether a World Cup host city succeeds when millions of visitors arrive at once. Focusing on transportation, materials management, infrastructure, and climate resilience, panelists will share how large-scale systems are being designed, stress-tested, and coordinated to perform under global scrutiny—and how those investments can deliver long-term value for residents as well as visitors. With leaders responsible for real assets and real outcomes, the discussion emphasizes what works at scale, where tradeoffs are unavoidable, and how host cities translate sustainability goals into dependable, day-to-day operations.